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    Apple MacBook Neo 13-inch (2026)
    Apple MacBook Neo 13-inch with A18 Pro chip (2026) - open front view
    Apple MacBook Neo 13 (2026) - side profile
    Apple MacBook Neo 13 - keyboard close-up
    Apple MacBook Neo 13-inch (2026)
    Apple MacBook Neo 13-inch (2026)
    Apple MacBook Neo 13-inch (2026)
    Apple MacBook Neo 13-inch (2026)
    Apple MacBook Neo 13-inch (2026)
    Apple MacBook Neo 13-inch (2026)

    Vendor:Apple

    Apple MacBook Neo 13-inch (2026)

    Color: Blush
    Storage: 256GB
    AED2,490 Limited Time Deal
    Tabby
    AED243 /mo × 12 months
    Less than AED8/day — only with Tabby
    Best Value
    Tabby Tamara
    AED623 × 4 payments
    0% interest · no fees · instant approval
    Most Chosen
    Order before 5:30PM — get it Today in Dubai (2–4 hrs) --:--:--left Extra delivery fees apply
    Add AED 0 more to unlock Same-Day Delivery in Dubai
    Same-Day Delivery in Dubai unlocked!
    Order before 9:30PM — get it Tomorrow (Dubai) Get it Tomorrow in Dubai --:--:--left
     
    Express Delivery — UAE Sold Out
    Fast delivery across Dubai & UAE This item is currently unavailable
    Order Preparing Delivered ✓
    1 Year Official Warranty100% Genuine Secure Checkout Trackable Easy Returns
    Apple A18 Pro · 13-inch · The Affordable Mac

    The Mac. For Everyone.

    An amazing Mac at a surprising price. MacBook Neo delivers the magic of macOS with a durable aluminium design in four stunning colours, a brilliant 13-inch Liquid Retina display, powerful A18 Pro performance, all-day battery life, and Apple Intelligence built in. Designed for students, casual users, and second-Mac households who want the Mac experience without the Air or Pro price tag.

    • Apple A18 Pro
    • 13" Liquid Retina
    • Up to 16h Battery
    • Apple Intelligence
    • Wi-Fi 6E & Bluetooth 6
    • 1080p FaceTime Camera
    • 4 Stunning Colours
    • Anti-Reflective Display

    A18 Pro Chip

    Powered by Apple A18 Pro — the same silicon family as iPhone 16 Pro. 6-core CPU, 5-core GPU with hardware-accelerated ray tracing, and a 16-core Neural Engine. Fast enough for everyday tasks, creative hobbies, light photo editing, and on-device AI workloads.

    Liquid Retina Display

    13-inch Liquid Retina at 2408 × 1506, 219 ppi. 500 nits brightness, support for 1 billion colours, and an anti-reflective coating for comfortable viewing in bright environments — a feature usually reserved for higher-tier Macs.

    All-Day Battery

    Up to 16 hours of video streaming, up to 11 hours of wireless web browsing. The 36.5 Wh battery keeps you going through a full day of classes, work, or travel without reaching for a charger.

    Apple Intelligence

    Built-in Apple Intelligence powered by the 16-core Neural Engine lets you use AI features across your favourite apps — writing tools, smarter Siri, image processing — all while keeping your data private and secure on-device.

    Stunning Colours

    Choose from four gorgeous finishes: Silver, Blush, Citrus, and Indigo. Colour-coordinated keyboards and matching feet — the most colourful MacBook lineup ever. Express your style without sacrificing the Mac experience.

    Magic Keyboard & Touch ID

    The Magic Keyboard delivers a precise typing experience with 78 full-size keys. The 512 GB model includes Touch ID for fast, secure authentication with just a fingerprint. macOS Tahoe runs natively — same OS, same App Store, same ecosystem as every other Mac.

    Technical Specifications

    Apple MacBook Neo 13-inch with A18 Pro

    ChipApple A18 Pro (6-core CPU, 5-core GPU, 16-core Neural Engine)
    Memory8 GB unified RAM
    Storage256 GB or 512 GB SSD
    Display13" Liquid Retina, 2408 × 1506, 500 nits, 1 billion colours, anti-reflective
    ConnectivityWi-Fi 6E, Bluetooth 6, USB-C 3.2 Gen 2 + USB-C 2.0, 3.5 mm jack
    Camera1080p FaceTime HD
    AuthenticationTouch ID (512 GB models)
    BatteryUp to 16 hours video streaming
    Weight1.23 kg (2.7 lbs)
    ColoursSilver, Blush, Citrus, Indigo

    What's in the Box

    • MacBook Neo 13"
    • USB-C charging cable (1 m)
    • 30 W USB-C power adapter
    • Documentation

    Frequently Asked Questions

    Why an iPhone chip in a Mac?
    A18 Pro is genuinely fast — it's the same silicon family that runs iPhone 16 Pro, which handles serious creative work. In a MacBook with passive cooling and macOS, it sustains performance for everyday tasks: browsing, documents, light photo work, video calls, even casual Final Cut/Logic projects. It's not as fast as M-series Macs but the price difference reflects that.
    Neo vs Air — who should buy which?
    Neo: students, casual users, second Macs for the household, anyone whose work is browsing, documents, video calls, and light creative tasks. Air: anyone who does regular photo or video editing, code development, or runs many apps simultaneously. The price gap is significant and reflects performance and memory differences (8 GB on Neo vs 16 GB+ on Air).
    Is 8 GB RAM enough?
    For Neo's target use cases (browsing, documents, video, basic creative apps), yes — macOS handles memory efficiently and 8 GB is workable. If you're a power user who keeps 30+ tabs open, runs multiple creative apps, or does development work, you'll feel the limit. Look at MacBook Air for those needs.
    Will it run all the same apps as a regular MacBook?
    Yes — it runs macOS Tahoe natively, same as every other Mac. The App Store, Final Cut, Logic, Adobe Creative Cloud, Microsoft 365, Xcode, all work. Performance varies based on the chip, but compatibility is identical to other Apple silicon Macs.
    Can I upgrade memory or storage later?
    No — both are soldered. Pick 256 GB if you primarily store cloud-synced files (iCloud, Google Drive); 512 GB if you keep photos, videos, or larger libraries locally. The 512 GB model also adds Touch ID, which is worth the upgrade for daily use.

    Mac magic. Affordable price. All day.

    Apple MacBook Neo 13-inch (2026)

    Apple MacBook Neo 13-inch (2026)

    Blush / 256GB
    AED 2,490
    incrediAssistant

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    • Secure Payment

      Pay online with Apple Pay, your card, Tabby or Tamara or upon delivery (UAE only)

    • Delivery in the UAE

      2-4 working hours & Same day delivery options (Dubai only)

        - Order before 6 PM to avail this option.
        - Choose this option upon checkout and agree to the displayed fees.
        - If you order after 6 PM, your order will be delivered the next business day before 4 PM.
        - Working hours commence at 10 AM.

      Deliver by tomorrow (order before 10PM)  - (Excludes remote areas)

        - Order before 10 PM to receive your order the next business day.
        - Order after 10 PM and you’ll receive your order after 2 days.

      1-2 Days delivery:

      Your order will be packed and delivered within 1-2 working days after placing the order.

      Free shipping :

      All orders above AED100 are subject to free shipping option (UAE only)

    • International Delivery

      Shop from incrediDeals UAE and enjoy fast delivery to KSA, Kuwait, Qatar, Bahrain, and Oman. Our prices are transparent, and all taxes and customs duties are included in your purchase. Plus, enjoy free shipping for orders exceeding AED250!

    • Refund & Exchange

      14 days for devices subject to Return Policy

    • Warranty

      One year warranty subject to Warranty Policy

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